EVB’s parent company was consolidating three banks into one new banking entity. They wanted to create a larger, more efficient organization while maintaining their identity as a community bank. DeLaune and Associates created a corporate identity that brought all three banks together with a consistent but versatile graphic look and community-oriented messaging.
The challenge was to create a campaign that would help alleviate the fears customers might have had about consolidation—to provide reassurance that the new bank would still be a friendly and familiar institution. We created a rebranding campaign for EVB that relied on photographs of actual EVB customers in community and bank settings and customer stories emphasizing the personal touch of EVB. The full campaign included logo design, trademark research, tagline development, focus group research, signage design, web development, media planning, paper system design, original photography, newspaper and outdoor advertising, public relations planning, and development of collateral materials including catalogs, brochures and lobby posters.
back | next