Sharing customer success stories is a core component of IBM’s product marketing strategy. DeLaune and Associates has played a crucial role in this process, helping IBM produce more than 75 compelling case studies on systems and software solutions for a wide range of clients. Our services include researching the featured companies, interviewing their key players, putting their unique stories into words, and producing final layouts in accordance with IBM styles and guidelines.
These case studies have given us a chance to write about IBM customers across all industries—from cutting-edge IT companies to leading universities, from banks and hospitals to multinational retail stores. We’ve even written about a few NFL teams! We’ve written stories for small businesses and large enterprises around the world, including in Germany, Sweden, the U.K., France, Saudi Arabia, Australia, New Zealand, and all across the U.S. and Canada.
One of our most prestigious case studies was written for Los Alamos National Laboratory, which gave us the inside scoop on the IBM supercomputer known as “Roadrunner,” currently ranked as the world’s fastest supercomputer. IBM case studies like these provide DeLaune and Associates a unique opportunity to see how our clients’ products and services truly touch the world.
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