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FOR IMMEDIATE RELEASE:
August 01, 2008

DeLaune and Associates announces new copywriter

AUSTIN, TX— P. Alanna Roethle has been hired as Copywriter for DeLaune and Associates, a full-service public relations, advertising and marketing firm based in Austin. She will be responsible for writing and editing benefit-driven content and tailoring it and other marketing tools to best fit clients' needs.

Roethle has a background in writing and editing as well as media relations prior to joining DeLaune and Associates. She was a news reporter and occasional live host for a National Public Radio affiliate station. She has been a reporter for a print newspaper and has most recently worked in the retail catalog industry as a senior copywriter. She has also worked as an Emergency Medical Technician and with the Border Health Office of New Mexico.

"Alanna brings a broad range of skills and subject matter experience to our organization," says Sara Rider, vice president of DeLaune and Associates. "She's a talented addition to our client-focused writing team."

Roethle graduated with honors from New Mexico State University with a Bachelor of Arts in Journalism/Mass Communications and a Bachelor of Arts in Spanish.

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